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World Menopause Day: The startups tackling Menopause

For a long time, menopause has been considered something of a taboo topic and one which tended to get swept under the carpet by many. Thankfully that all seems to be changing, with celebrities openly sharing their experiences and with more and more employers recognising the need to do their bit in supporting their employees, whether that’s by having a dedicated menopause policy, developing a more supportive workplace culture or by actively encouraging open discussion and signposting.


It’s a welcome change and one which is long overdue. As it’s World Menopause Day on the 18th of October, we thought it would be therefore quite timely to shine a light on some of the innovative startups that are each striving to create solutions and services to support women, non-binary and trans people with menopause.

So without further ado, here are a selection of fab startups that are doing just that!

Vira Health

Vira Health is a startup that’s on a mission to ensure that high-quality personalised menopause care is accessible to all women and thereby helps improve healthy life expectancy. They have created Stella, a service which includes an easy-to-use app featuring personalised menopause plans to support those going through menopause. They also provide a service which employers can include as part of their employee benefits package, in order to provide employees going through menopause with the specific support they need.

HotTea Mama

This UK-based tea company has created a range of teas using “tea science” to support you when you need it most. Their menopause tea is specifically aimed at those going through premenopause, perimenopause, menopause or postmenopause. Featuring natural herbs such as a raspberry leaf, ginseng, ginkgo Biloba, valerian root and steamed green tea, their menopause blend aims to help with some of the most common issues and symptoms.

Elle Sera

As a Founding Partner of GenM, the Elle Sera team are committed to raising awareness and normalising conversations around menopause. They have created a hormone-balancing supplement for women, containing five, high-quality, vegan-friendly nutrients which aim to alleviate some of the most common symptoms of menopause. The supplements can be bought as a 3-month Starter Kit or via a flexible, monthly subscription.

myTamarin

myTamarin is an employee benefits provider which provides personalised online support and counselling for employees at key life stages including menopause. Their healthcare app acts as a “24/7 concierge service”, enabling employees to access video consultations and in-app chat with world-class experts on all aspects of perimenopause and menopause. In addition, myTamarin provides employers with lots of useful resources to help ensure they are fully addressing the needs of their employees and providing that all-important support.

Midday

Digital health startup Lisa Health has recently collaborated with the Mayo Clinic to create Midday, an app to help people navigate their menopause journeys. Combining AI, data science and advanced analytics, they aim to help users at all stages from perimenopause through to postmenopause. Providing resources, tools, information and support, their mission is to “illuminate the path of healthy ageing.”

Fertifa

Employee benefits startup Fertifa enables employers to provide a range of benefits, treatment and support to their teams in a wide range of areas, from fertility and family forming to hormonal health and menopause. Employers can enable their teams to have access to 1-2-1 clinical advice, treatment and best-in-class well-being support throughout their menopause and perimenopause journeys.

mySysters

mySysters is a social and self-care mobile app that has been developed specifically to help women manage perimenopause and menopause. It enables users to do everything from tracking their symptoms, to getting advice and learning and sharing their experiences with others in the mySysters discussion forums.

Forth

Healthtech startup Forth aims to empower women and enable them to become experts on their own bodies. They offer an extensive range of home health tests including kits specifically aimed at perimenopause and kits for those who have already reached menopause. Results are provided quickly and their app and personalised dashboard provide users with all the scientific data and info they need to manage their health and feel their best.

mPowder

With research showing that nutrition having a significant impact on menopause, MPowder has developed a range of products and supplements to support each stage of menopause - from perimenopause, through to menopause and postmenopause. All their supplements are whole-food-led and have been developed by their medical and naturopathic team. In addition, they also offer support in the form of digital workshops to help educate, inform and empower.

Olivia

Olivia is a digital therapeutics app which offers users support, guidance and tools to help them thrive through menopause. Covering everything from self-confidence to stress relief, their expert-created programs are based on a user’s individual symptoms and needs.

Peanut

Founded with a mission of connecting women at every stage of their lives, from puberty and pregnancy through to motherhood and menopause, Peanut is an app and platform which provides access to a community that aims to listen, share information and offer each other valuable advice. Peanut aims to provide a safe space for menopause stories to be shared, questions to be asked, advice is given and the opportunity to connect and speak with others who understand.

Femilog

Femilog is a startup that has created the world’s first AI Menopause and Mental Health Tracker, aiming to provide women with personalised insights into their menopause, log their symptoms and support them in their menopause journeys. The Femilog website has been rated as one of the world’s best websites on menopause and features everything from interviews with experts to real-life inspirational stories.

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