Sales Exec (First Party Data)
Salary: 30 000 - 45 000 DOE + COMMS UNCAPPED
Location: London, Barbican - Office 3 days a week, 2 WFH
INDUSTRY: DATA
Contract: Permanent
Information on the company
They own & maintain one of the largest addressable data sets in the UK, with over 17m GDPR opted-in consumers to power the fly-wheel between acquisition and retention. They offer three core products:
First Party Data Builds: Helping brands grow their 1PD dataset with quality data that delivers a strong LTV. We support them in creating the landing page, traffic acquisition, and optimisation and integration into their CRM.
Data-driven email: Targeted email sends to new customers
InboxExtend: Proving agencies and brands with the ability to target addressable audiences across channels
With over 440+ data attributes per consumer, they have one of the most detailed email-powered profiles of a consumer in the market. They call this inbox intelligence. They do this for over 100+ brands every month, delivering excellent service, results, and insights.
As third-party cookies become redundant, they see a surge in demand from brands wanting to scale their first-party datasets. They are looking for a Sales Executive to join their team and lead the sales for this product.
Day-to-day activities will include…
Working into the Founder, you'll play a key critical role in new business sales activities for First-Party Data Builds (1PD), selling & upselling primarily to direct brands and establishing partnerships with key platforms in the industry (e.g ESPs).
You will be directly responsible for reaching out to potential customers and attending meetings with the Founder to close deals. The aim would be within 6-12 months of joining (sooner if you’re hungry!); you would progress from a more SDR-type role to being able to close sales independently.
Identify and acquire sales opportunities in line with the overall commercial strategy
Meet a daily outreach target and new business meetings booked
Manage a new business sales pipeline, maintaining and tracking performance in the company’s CRM platform (salesforce)
Prospect, evaluate, identify and contact prospects in line with the allocated sales patch
Attend the new sales meeting with a senior team member and eventually be able to present confidently on your own
Develop winning selling strategies and proposals, adjusting sales tactics depending on needs
Learn and develop skills to help you negotiate and close business with prospects
Work closely with operations to provide superior customer service and grow repeat business
Hit and exceed monthly goal
Build, maintain and manage relationships with various stakeholders at agencies and brands
Attend industry events, conferences and networking meetings
Capture and translate market feedback into product requirements and collect market data and information to guide our overall strategies
Contribute to a team culture focused on authenticity, transparency, client-centricity and active collaboration
The ideal candidate…
Outstanding ability to generate a sales pipeline, a high level of expertise in reaching out to clients, capturing their attention, and securing a meeting
Previously worked as an SDR
Good knowledge of the digital advertising ecosystem
Confidence in prospecting brands directly
Keen to network and attend events
Aspirations to move from being an SDR to a Sales Manager and have shown that you can learn new skills quickly
Hungry, results-driven, resillient and prepared to put in the hard graft
Want to be part of a small team and be prepared for rapid change
Organised & excellent at pipeline management in tools and processes
Highly capable in presentation tools and techniques
Proven approach to tackling hybrid working schedules that now exist in most agencies to ensure you can close deals through digital and real-world engagements.
BONUS POINTS FOR:
Contacts within Paid, Performance or CRM teams at direct brands
Demonstrated ability to break into new agencies and brands
Understand first-party data, its value, and the mechanisms to grow it
BENEFITS
We are a growing company that offers the opportunity to participate in all sorts of business-building conversations and experiences. We desire to see people grow within our organisation, and as we expand into and across new products and services, we need talent who will grow with the company.
Daily, the role will be supported by an experienced digital media leadership team with collective experience across adtech, media agency and ad sales. You will work closely with one of the founding members and get hands-on experience with our technology, learn smart data-driven approaches to digital marketing and be an integral part of building our presence. Demonstrating key competencies and culture fit means you can grow into and beyond your role as the team builds up.
We have a bunch of perks that are enjoyed across the company, including:
Annual Christmas surprise event
Employee share option scheme
HIRING PROCESS
Interview 1: With Founder - 45 minutes. They will give an overview of the company and role and delve a bit into their background and what they are looking for.
Interview 2: With Founder + other team members: In 1-1.5 hours, pitch your current or previous company to them and provide a 30/60/90 plan, then deep–dive into competency-based questions.
Interview 3: With team: Chemistry meeting, normally a coffee/drink with a couple of team members—very casual.