Sales Exec (First Party Data)

Salary: 30 000 - 45 000 DOE + COMMS UNCAPPED

Location: London, Barbican - Office 3 days a week, 2 WFH

INDUSTRY: DATA

Contract: Permanent

Information on the company

They own & maintain one of the largest addressable data sets in the UK, with over 17m GDPR opted-in consumers to power the fly-wheel between acquisition and retention. They offer three core products:

  • First Party Data Builds: Helping brands grow their 1PD dataset with quality data that delivers a strong LTV. We support them in creating the landing page, traffic acquisition, and optimisation and integration into their CRM.

  • Data-driven email: Targeted email sends to new customers

  • InboxExtend: Proving agencies and brands with the ability to target addressable audiences across channels

With over 440+ data attributes per consumer, they have one of the most detailed email-powered profiles of a consumer in the market. They call this inbox intelligence. They do this for over 100+ brands every month, delivering excellent service, results, and insights.

As third-party cookies become redundant, they see a surge in demand from brands wanting to scale their first-party datasets. They are looking for a Sales Executive to join their team and lead the sales for this product.

Day-to-day activities will include…

Working into the Founder, you'll play a key critical role in new business sales activities for First-Party Data Builds (1PD), selling & upselling primarily to direct brands and establishing partnerships with key platforms in the industry (e.g ESPs). 

You will be directly responsible for reaching out to potential customers and attending meetings with the Founder to close deals.  The aim would be within 6-12 months of joining (sooner if you’re hungry!); you would progress from a more SDR-type role to being able to close sales independently.

  • Identify and acquire sales opportunities in line with the overall commercial strategy

  • Meet a daily outreach target and new business meetings booked

  • Manage a new business sales pipeline, maintaining and tracking performance in the company’s CRM platform (salesforce)

  • Prospect, evaluate, identify and contact prospects in line with the allocated sales patch

  • Attend the new sales meeting with a senior team member and eventually be able to present confidently on your own

  • Develop winning selling strategies and proposals, adjusting sales tactics depending on needs

  • Learn and develop skills to help you negotiate and close business with prospects

  • Work closely with operations to provide superior customer service and grow repeat business

  • Hit and exceed monthly goal

  • Build, maintain and manage relationships with various stakeholders at agencies and brands

  • Attend industry events, conferences and networking meetings

  • Capture and translate market feedback into product requirements and collect market data and information to guide our overall strategies

  • Contribute to a team culture focused on authenticity, transparency, client-centricity and active collaboration

The ideal candidate…

  • Outstanding ability to generate a sales pipeline, a high level of expertise in reaching out to clients, capturing their attention, and securing a meeting

  • Previously worked as an SDR

  • Good knowledge of the digital advertising ecosystem

  • Confidence in prospecting brands directly

  • Keen to network and attend events

  • Aspirations to move from being an SDR to a Sales Manager and have shown that you can learn new skills quickly

  • Hungry, results-driven, resillient and prepared to put in the hard graft

  • Want to be part of a small team and be prepared for rapid change

  • Organised & excellent at pipeline management in tools and processes

  • Highly capable in presentation tools and techniques

  • Proven approach to tackling hybrid working schedules that now exist in most agencies to ensure you can close deals through digital and real-world engagements.

BONUS POINTS FOR:

  • Contacts within Paid, Performance or CRM teams at direct brands

  • Demonstrated ability to break into new agencies and brands

  • Understand first-party data, its value, and the mechanisms to grow it

BENEFITS

We are a growing company that offers the opportunity to participate in all sorts of business-building conversations and experiences. We desire to see people grow within our organisation, and as we expand into and across new products and services, we need talent who will grow with the company.

Daily, the role will be supported by an experienced digital media leadership team with collective experience across adtech, media agency and ad sales. You will work closely with one of the founding members and get hands-on experience with our technology, learn smart data-driven approaches to digital marketing and be an integral part of building our presence. Demonstrating key competencies and culture fit means you can grow into and beyond your role as the team builds up.    

We have a bunch of perks that are enjoyed across the company, including:         

  • Annual Christmas surprise event

  • Employee share option scheme

HIRING PROCESS

Interview 1: With Founder - 45 minutes. They will give an overview of the company and role and delve a bit into their background and what they are looking for.

Interview 2: With Founder + other team members:  In 1-1.5 hours, pitch your current or previous company to them and provide a 30/60/90 plan, then deep–dive into competency-based questions.

Interview 3: With team: Chemistry meeting, normally a coffee/drink with a couple of team members—very casual.